Most agencies today have access to quoting software that can instantly compare prices from many insurance carriers. But generating quotes is not the same thing as understanding underwriting. At Big Lou, we believe there’s a major difference between simply showing rates and actually knowing how to get clients approved at the best possible price. That difference is what separates Big Lou from many competitors in today’s life insurance industry.

You may qualify for: Fast approvals, Even Instant Coverage. No medical exam options. Affordable term life insurance. Coverage tailored to your situation

QUICK ANSWER Life insurance companies rate you by placing your health profile on a 12-rung pricing ladder called a rate class. Rung 1 (Preferred Plus) is the cheapest. Rung 12 is the most expensive. About 50% of approved applicants land in table ratings (Rungs 5-12), which typically add roughly 25% to the Standard rate per rung. No two carriers rate the same health profile exactly the same way — which is exactly why working with an impaired-risk specialist like Big Lou can sa